These fandoms can also mobilize for good-the BTS Army recently donated more than a million dollars to the Black Lives Matter organization after George Floyd’s murder in May 2020. Their efforts are often successful: Minaj specifically thanked her fans for helping her and Doja Cat reach the top of the Billboard Hot 100 chart with the “Say So (Remix),” and fan-hosted streaming parties and coordinated playlists certainly help boost chart position for their faves. Whether it’s creating accounts dedicated to their favorite artist, touting their favorite artist’s Billboard stats, or creating fancams, fandoms are a driving force for an artist’s success.
There are Lady Gaga’s Monsters, Beyoncé’s Beyhive, Ariana Grande’s Arianators, Taylor Swift’s Swifties, Rihanna’s Navy’s, Nicki Minaj’s Barbz, Cardi B’s Bardi Gang, One Directioners, and even the BTS Army, and each of these factions duke it out on social for supremacy. Hannah Ewens, author of Fangirls: Scenes from a Modern Culture (Photo credit: Chris Bethell)įans, stans, and everything in-between are an avid part of social media.
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